ABOUT IQARENA
Turning real experience into meaningful learning and better decissions
IQArena is led by Óscar López, an engineer with executive education from IESE Business School and more than 20 years working in strategy, operations and logistics.
I write and teach case studies that connect real-world sports business challenges with clear frameworks and practical takeaways, so leaders can make better decisions and create real impact.
ABOUT IQARENA
A different angle on sports business.
IQArena combines operations experience, business school work and endurance sports knowledge to bring a practical and thoughtful perspective to the sports industry.
I help organisations and business schools challenge assumptions, explore new perspectives and build strategy with clarity and impact.
